If you think reaching customers through video and audio is only for big companies with expensive budgets, think again! With the recent developments in technology and world-wide access to broadband, it’s easy to share all kinds of digital media with your customers. And one of the best ways to get started is by creating an audio podcast.An audio podcast is simply a sound recording that you “broadcast” using the internet. It doesn't take much to get your own podcast up and running – mostly just time, consistency, and great ideas – but it does require some additional equipment. The good news is, there are only three things you really need to get started:
- A microphone that plugs into your computer,
- A sound recording and editing software package, and
- A way to distribute your podcasts, such as your website or blog.
Now, for a few more details:
- Don’t get too wrapped up in choosing a microphone – even relatively inexpensive microphones can work very well for beginner podcasters. And if your computer doesn’t have a microphone jack built-in, you can buy a USB microphone that will plug directly into your computer’s USB port.
- Using the right sound editing software is the key to making your recordings sound great. But again, that doesn’t mean you need to spend a lot of money. In fact, one of the most popular tools for sound recording and editing is called Audacity, and you can download it for free!
- Once you complete your podcast, you can upload the audio files to your website. Your customers can then listen to your podcast right from your website, or they can download your files and listen to them at their convenience on a portable MP3 player or iPod. It’s this kind of powerful flexibility that can make podcasting an important part of your Internet Plan!
Helpful Hint! JoyaTech makes sharing your audio ideas even easier by offering a custom audio player that can be built into any of their websites. You never knew your business could sound so great!
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